It's Liverpool

Anfield will always be the place for passion and strong emotion but the tumult and riotous assembly off the pitch had been too much for too long.

The restoration of a Peter Robinson-like calm was needed. We need more right steps in more of the right order - a measured pace for a now generation. FSG’s legacy continues to build.

The quiet and considered de-bunking of the stadium myth is the case in point. The club has charged about hither and tither. This way. That way. Higher, higher! More, more! - actually, less and less.

Even if the stadium had worked it wouldn’t have made the difference. It is not the be all and end all. It’s not the whole deal. Chasing Arsenal’s money is not it. Doubling the money from the stadium is not it. A total turnover (tv, commercial, matchday) ahead of Bayern, Barca and Real Madrid. That’s it.

And Anfield is it. Investing clever money where loadsamoney don’t work. We are quietly and inexorably moving towards a renewed Anfield in a renewed club in a renewed community.

We know we have to bring more money into the ground. We know we can’t wring any more money from hard-pressed pockets. The club can’t ask much more of us individually but the club can sell more of what we’ve got to more like us.

Not especially boxes. Liverpool is not that kind of place. Not especially that kind of fan. Premium seats yes - plenty of them. With great hospitality packages. Not more expensive. More of them.

Better standard seats yes, with better bars and sports bars and tv bars and, and... and cheaper seats for families and kids - with their own cafes. Their own comings and goings. Their place in a wider pricing structure. A multitude of ‘price entry points’. Something for everyone.

Something for the pub culture. Bring the pub into the match. A fan village for the locals - plugged into the stadium. An Anfield treasure trove for visitors. Starting the day earlier. Finishing it later. Making a day of it - or two.

A simple stadium. Not a 'cheap' stadium - a cost-effective stadium. Large blocks of seating. Close to the pitch. Rising sharply. Clear and unobstructed views for everybody. Two 'tiers' on three sides. One Kop. Strong roof line. Dominant. Intimidating.

A masterplan for the next fifty years starting now. Growing as we grow. ‘Finished’ at every stage - stopping when we have enough.

It would be a great stadium. An awesome stadium. And all the better for being Anfield.